12 WordPress Hacks of Christmas

Ho, ho, ho! Today we celebrate the season with 12 (and a bonus!) of my favorite small tweaks and tricks when using WordPress. I shared this at the WPJax local meetup and hope you’ll find something here of interest to you too!

How Often Should You Redesign Your Website? Here’s How to Decide It’s Time

By opensky | July 31, 2024

Your website is often the first interaction potential customers have with your brand, making it crucial to keep it fresh, engaging, and functional. But how often should you redesign your website? The answer isn’t one-size-fits-all; it depends on various factors including industry standards, technology advancements, and user behavior. Let’s check out some indicators that signal …

Tell a Visual Story with Web Design

By opensky | June 4, 2024

Your online business story, just like your real life story, matters. A well-crafted narrative on a website not only engages users but also builds emotional connections and drives conversions.  Effective storytelling can transform the user experience, making your website not just a place to visit, but a journey to experience. Here’s how you can harness …

Have You Checked Your Links Lately?

By opensky | May 14, 2024

Your website serves as the virtual front door to your business. Just like you wouldn’t want a customer to trip over a loose floorboard as they walk into your store, you also wouldn’t want them to encounter a broken link on your website. Broken links can significantly impact the user experience, your site’s SEO ranking, …

What is Call to Action (CTA)? Why Your Website Needs Them, and How to Use Them Effectively

By opensky | March 12, 2024

Your website acts as a central hub for your audience to interact with your brand. But having a well-designed website is not enough; it needs to actively guide visitors towards taking specific actions. This is where calls to action, or CTAs, come into play. CTAs are an integral part of a website’s design and content …