• Your Website Contrast Checklist: Enhancing Accessibility & User Experience

    In web design, contrast is essential for readability, user experience, and accessibility. A well-contrasted website allows users to easily interact with and understand your content, which is especially important for users with visual impairments.  Here’s a quick checklist to ensure strong contrast across critical elements on your site. 1. Text…
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  • Scaling your agency - Lessons learned the hard way

    WordCamp US 2024: Sharing A Journey from Freelancer to Agency Owner

    This is a summary from our agency owner Karena Kreger. Last week, I had the privilege of co-presenting at WordCamp US 2024 with my friend and colleague Gina Deaton, the Chief of Staff of ClockworkWP. Together, we shared our business journeys in a session titled “Scaling Your Agency: Lessons Learned…
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  • How Often Should You Redesign Your Website? Here's How to Decide It's Time

    How Often Should You Redesign Your Website? Here’s How to Decide It’s Time

    Your website is often the first interaction potential customers have with your brand, making it crucial to keep it fresh, engaging, and functional. But how often should you redesign your website? The answer isn’t one-size-fits-all; it depends on various factors including industry standards, technology advancements, and user behavior. Let’s check…
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  • Tell a Visual Story with Web Design

    Tell a Visual Story with Web Design

    Your online business story, just like your real life story, matters. A well-crafted narrative on a website not only engages users but also builds emotional connections and drives conversions.  Effective storytelling can transform the user experience, making your website not just a place to visit, but a journey to experience….
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  • Have You Checked Your Links Lately?

    Have You Checked Your Links Lately?

    Your website serves as the virtual front door to your business. Just like you wouldn’t want a customer to trip over a loose floorboard as they walk into your store, you also wouldn’t want them to encounter a broken link on your website. Broken links can significantly impact the user…
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  • What is Call to Action

    What is a Call to Action? Why Your Website Needs Them, and How to Use Them Effectively

    Your website acts as a central hub for your audience to interact with your brand. But having a well-designed website is not enough; it needs to actively guide visitors towards taking specific actions. This is where calls to action, or CTAs, come into play. CTAs are an integral part of…
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