Stop the Scroll: 5 Simple Ways to Increase Visitor Time on Your Website

When a potential customer lands on your site, your window of opportunity is incredibly small. If they don’t find what they’re looking for almost instantly, they’ll hit the back button and move on to a competitor.

Getting visitors to spend more time on your website is one of the most effective ways to improve lead generation and boost sales. After all, you can’t sell to someone who only stays for a few seconds.

Try these five simple, actionable tips to increase the average time spent on your website, improve engagement, and ultimately win more customers.

1. Make the Answer Obvious

If a user arrives from a search engine, they have a question that needs answering. Your web page design must prioritize clarity.

• Action: Place the most critical information, the direct answer to their query or the core value proposition at the very top of the page. Think of the “above the fold” newspaper principle.
• Impact: Making the answer visible without scrolling instantly validates the user’s click. This shows users they are in the right place, encouraging them to stay and explore.

2. Embrace High-Quality Media

No one wants to read massive blocks of text, especially online. Visual content is essential for maintaining engagement.

• Action: Strategically use high-quality images, videos, infographics, and charts.
• Impact: Media breaks up dense copy, adds context, and helps demonstrate your product or service’s value, which builds trust and credibility. Ensure every piece of media is relevant and enhances the overall user experience.

3. Connect the Dots with Internal Linking

Help visitors discover all the valuable content you have to offer. Most of your products, services, and articles are naturally related and use that to your advantage.

• Action: Implement internal linking links from one page on your site to another to guide users on a journey through your site.
• Impact: Linking similar products, relevant blog posts, insightful testimonials, or helpful video demonstrations makes your site feel like a cohesive resource, keeping the user engaged with related content longer.

4. Be Direct: Use “You” Not “We”

To capture a reader’s attention, you need to speak to them. Your website content should feel like a one-on-one conversation with a potential customer.

• Action: Limit the use of “I” and “we” (outside of an “About Us” page) and maximize the use of “you.”
• Impact: Using “you” helps the reader picture themselves in the scenario, making the content more relevant and pulling them deeper into your story and solution.

5. Get Relatable: Focus on Connection and Solutions

Customers aren’t just looking for features; they’re looking for solutions to their problems.

• Action: Show your audience that you genuinely understand the pain point they are experiencing, and that you have the expertise to solve it, through detailed product descriptions, comprehensive FAQs, sharing personal anecdotes, or featuring strong customer testimonials.
• Impact: When you are relatable, users feel a connection to your company and trust your ability to deliver, significantly increasing their time on site.

Ready to Convert?

More time on site directly correlates to more conversions. By increasing the average session duration, you create a better user experience and ultimately win more customers.

At Open Sky Agency, we specialize in building engaging, relatable websites that clearly communicate your story and solutions. We follow a proven strategy to deliver clean, effective sites every time, leaving you confident and ready to grow.