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So you got a website? A Facebook Page? A Twitter account? Now what?! Time to get your name out and put the web to work for you. Unfortunately your web presence does not work as easily as the infamous “Set It and Forget It” commercial suggests. Here are some great ways to begin building a brand footprint online from the …
Read full articleBranding. What a broad topic! And for many small businesses, it’s a topic that feels intimidating, expensive and out of reach. But whether we know it or not, we are already branding ourselves with each interaction we have with the outside world. So let’s ask ourselves: What does our brand already say? What would we like it to say? With some …
Read full articleWhen we’re ready to start a new project, I’m often ask, “Well, what now?” Glad you asked! Here are the four basic phases to bring your website from dream to reality. Plan This phase includes your free consultation and proposal as well as research, planning and clarification of all the project’s requirements. Your input at this phase is crucial! You …
Read full articleBefore the Launch Somewhere between the spark of a genius idea and the day of the big launch you had to answer the question, “So, what are we gonna call this thing anyway?” Ahh… the joys of choosing a name, a legal name, a domain name, a Facebook page name, a Twitter name… basically, choosing your brand. Don’t forget to …
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