Blog

proper image optimization is important in website design and digital marketing

Your Guide to Image Optimization

In today’s digital era, a website serves as the online face of a brand. Creating a visually appealing, highly functional website is crucial for any business, and this invariably involves the use of high-quality images. However, while images add visual appeal to a website, they can also slow down your site if not optimized correctly. That’s why image optimization is …

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website backups are essential for website design and digital marketing

The Essential Guide to Website Backups

You’ve poured your heart and soul into building your website, nurtured its growth and watched it thrive. But imagine waking up one day and finding all that hard work wiped out due to a security breach, server failure, or even a simple error. That’s where the importance of website backups comes into play. A backup is like a safety net …

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strong passwords are important in website security, website design and digital marketing

How to Create Strong Passwords, and How to Keep Them Safe

In a world where virtually everything is available online, internet security is more important than ever. From bank accounts and medical records to social media and entertainment, our personal information is accessible to anyone curious enough to look for it. Keeping your online data secure should be a top priority. While it’s tempting to use one master password for all …

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Emotive copy is important in website design and creating a digital marketing plan

Engage, Connect and Convert with Emotive Copy for Your Website

In the digital age, where attention spans are shrinking and competition for online visibility is fierce, it’s essential for businesses to captivate their audience quickly and effectively. One powerful way to do this is through emotive copywriting. Emotive copy has the ability to evoke strong emotions, create connections, and ultimately drive conversions. It’s not about manipulation, but rather about building …

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Open Sky Web Studio is now Open Sky Agency

We are thrilled to announce that Open Sky Web Studio is changing its name! As we’ve continued to grow and evolve over the years, we felt that our old name no longer represented who we are – a boutique digital marketing agency offering a variety of online services to businesses of all sizes. Our new name better reflects our services, …

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Open for Business - Website Credibility

6 Common Mistakes in Website Credibility, and How to Fix Them

Establishing credibility on a website is essential for your business. It helps build trust with visitors, increases engagement, and can potentially boost conversions. When potential customers visit your website, they look for indications that your brand is credible and trustworthy. But if your website appears disorganized and unprofessional, visitors might subconsciously form a negative opinion of your brand. Just a …

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