FloraLife
International leader in post-harvest care and handling of fresh cut flowers
SERVICES
Brand Messaging | Strategic Consulting | Website Design & Development | Ecommerce | Custom Development
Objectives
Consolidate multiple sites for regional markets into a single mobile responsive website
Showcase products and purchase options, as well as their sustainable practices and initiatives
Communicate a clear brand message and vision for various international stakeholders and members of the distribution chain
Educate consumers and professionals on products, flowers, and proper floral care
Our Solution
Our top priority with Floralife, part of the international Smithers-Oasis family, was to combine their multiple websites into a single branded site, creating a cohesive message for the company and positioning them as a worldwide expert in the floral industry.
Serving customers on six continents, a “where to buy” feature was crucial — our team built a custom product grid featuring dynamic availability by region, as well as interactive maps displaying worldwide locations. Through custom development, we built an online store that seamlessly integrates with the site, including a custom ecommerce shopping cart that makes online purchasing easy and secure. A searchable library with photos allows consumers and floral professionals to learn more about each species, including FAQs and fun facts, and custom landing pages for QR codes on product packaging offer floral care tips in different languages thanks to a multi-lingual integration.
Web Design & Development
