TAG Manufacturing
Manufacturer of quality attachments serving the construction and heavy equipment industry
SERVICES
Brand Messaging | Strategic Consulting | Website Design & Development | Site Architecture | Custom Development | Privacy Policy
Objectives
Strengthen brand messaging to better reflect TAG’s hands-on, customer-focused approach
Improve product architecture to organize more than 70 products and 2,000+ variations
Enhance customer experience with better navigation, filtering, and product detail visibility
Streamline the product inquiry process to improve communication and lead management
Our Solution
Open Sky Agency rebuilt TAG Manufacturing’s website from the ground up, focusing on clarity, usability, and scalability. We refined the site’s messaging to better communicate TAG’s value as a responsive, knowledgeable partner, ensuring the brand voice aligns with the quality of their products and customer relationships. The result is a more polished, professional online presence that accurately represents the brand.
To support their extensive catalog, we restructured the product architecture and implemented custom fields, image galleries, and advanced filtering. This allows users to easily browse and understand products and their variations, significantly improving navigation and overall user experience. Customers can now find what they need more quickly and engage more confidently with the brand.
We also streamlined the inquiry process, making it easier for customers to connect with the TAG team while improving internal lead management. Behind the scenes, we ensured a seamless content migration and built tools that allow the TAG team to easily manage and update products moving forward. Combined with enhanced product content, messaging, and blogging capabilities, the new site establishes a strong foundation for improved SEO performance, ongoing growth, and long-term marketing success.
Web Design & Development
