Branding Services

Your Brand Deserves More Than Just a Logo. 
It Needs a Legacy.

Your brand is more than just a logo—it’s the face, voice, and personality of your business. We create strategic, visually compelling brand identities that resonate with your audience and set you apart from the competition.

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A logo is just the start. You need a brand system.

A brand isn’t what people see.
It’s what they remember.

From logo design, color palettes, typography and brand messaging, we craft cohesive brand systems that build trust and recognition. Whether you’re a startup looking for a strong foundation or an established business in need of a refresh, our branding solutions ensure that every touchpoint tells a compelling and consistent story for your business. Let’s build something unforgettable.

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logo design or refresh

Logo Design or Refresh

visual identity design

Visual Identity Design

brand messaging consistency

Brand Messaging

collateral design

Collateral Design

brand content campaign strategy

Brand Content & Campaign Strategy

Branding Services

  • Logo refresh
    Create or modernize your logo to reflect your brand’s current identity and future direction.
  • Brand mark consistency
    Ensure your visual mark is used correctly and consistently across all materials.
  • Custom logo creation
    Design a unique, memorable logo built from the ground up around your brand essence.
  • Logo variants (e.g., horizontal, vertical locks)
    Deliver flexible logo formats for use across different platforms and layouts.
visual identity design

Visual Identity Design

  • Color palette development
    Establish signature colors that express emotion and improve brand recognition.
  • Imagery and icon development
    Create on-brand images and icon sets to support communication and navigation.
  • Typography hierarchy and selection
    Choose typefaces that support your tone and improve readability across formats.
  • Branding standard guide
    Document all visual identity standards to ensure brand cohesion companywide.
  • Font licensing and usage
    Secure and apply fonts legally while maintaining visual consistency.
  • Web style guide
    Simplified brand guide for digital use.
brand messaging consistency

Brand Messaging

  • Developing brand voice
    Define how your brand speaks across different touchpoints and audiences.
  • Consistency across channels
    Maintain a unified voice and tone across digital, print, and in-person interactions.
  • Crafting key messaging
    Build foundational messages that clearly communicate your brand’s value and purpose.
  • Tagline and slogan creation
    Write short, impactful phrases that encapsulate your brand promise.
  • Storytelling techniques
    Use narrative structure to make your brand more relatable and memorable.
  • Elevator pitches and boilerplates
    Deliver quick, clear summaries of your brand for any situation or audience.
collateral design

Collateral Design

  • Product packaging concept and design
    Create packaging that communicates value and stands out on the shelf.
  • Sustainable packaging options
    Offer eco-conscious packaging solutions aligned with modern values.
  • Decks, business cards, brochures
    Design branded materials that support sales, networking, and presentations.
  • POP for retail environments
    Design point-of-purchase displays that boost product visibility and sales.
  • Environmental design
    Extend your brand into physical spaces like stores, offices, or showrooms.
  • Tradeshow displays
    Create visually striking booths and banners for high-impact event presence.
  • Label and tag design
    Add brand detail and polish to products with custom-designed tags and labels.
  • Vehicle wraps
    Turn business vehicles into bold, mobile brand advertisements.
brand content campaign strategy

Brand Content & Campaign Strategy

This package sets the overall creative tone of your brand. It’s designed so your media doesn’t feel like a one-off, but instead carries a consistent look and voice across platforms. For deeper, ongoing services—like content planning, SEO, blogs, video, or omnichannel strategy—visit our other service pages.

  • Content planning and management
    Strategically plan and organize content that aligns with your goals and calendar.
  • Video and multimedia content
    Craft branded videos and animations that captivate and inform.
  • Social media content
    Create compelling posts that reflect your brand and engage your audience.
  • SEO and keyword strategy
    Improve visibility and ranking by optimizing content with strategic keywords.
  • Blog and article writing
    Deliver expert content that informs, builds trust, and boosts SEO.
  • Enhancing omnichannel marketing strategies
    Align messaging across web, print, and social for a seamless brand experience.
Curated Brand Design Solutions

Packages

We go beyond cookie-cutter visuals to deliver purposeful, custom-crafted brand identities. Whether you’re building from scratch or refreshing an existing look, our Open Sky team ensures your visual brand speaks clearly and confidently to your audience. From foundational identity work to full-scale brand systems, we combine aesthetic excellence with strategic intent to help your brand stand out and stay memorable.

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Starter Identity Package

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Clean & confident

Perfect for startups or small businesses establishing their first brand identity. Includes logo design, color palette, basic typography, and a simple brand style guide. Designed to give you a professional, polished look without the overwhelm.

Midsize Brand System

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Elevated & cohesive

Ideal for growing businesses ready to refine and expand their visual identity. Includes logo suite, expanded typography, color systems, iconography, brand patterns, and a full visual brand guide to ensure consistency across all platforms.

Enterprise Design Package

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Comprehensive & scalable

Built for established brands seeking a robust, scalable identity system. Includes everything from visual storytelling and motion graphics to environmental branding and UI/UX design elements. Perfect for businesses operating across diverse markets and channels.

The full support you need

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Frequently Asked Questions

A branding package typically includes logo design, color palette, typography, brand voice guidelines, and a brand style guide. More advanced packages may also cover brand strategy, iconography, social media assets, and packaging design.

The timeline depends on the complexity of the project. A basic branding package can take 2–4 weeks, while a full-scale brand identity system can take 6–12 weeks or more.

Yes, but we recommend investing in a full branding system to ensure consistency. A logo alone won’t establish a strong, recognizable brand without supporting elements like colors, typography, and brand messaging.

We offer tiered packages to fit the scope of the work we want to do together. Get started with a free consultation to learn more.

Absolutely! We can update your logo, refine your color palette, modernize typography, and enhance other elements while maintaining brand recognition.

You may need a rebrand if your current visuals feel outdated, inconsistent, or no longer reflect your business goals. A brand audit can help determine if an update or full overhaul is needed.

Yes, you will receive high-resolution files in multiple formats, including vector files. You will also have full ownership rights to your brand assets.

Yes! We create custom social media templates, profile graphics, and digital marketing assets to maintain brand consistency across all online platforms.

Yes, beyond visuals, we develop a compelling brand voice, tagline, and messaging framework to align with your business values and target audience.

We provide a detailed brand style guide to ensure consistency, and we offer ongoing support, brand audits, and updates to help maintain a strong brand presence.