3 Tips to Make the Most of Your Summer Business Slump

update your website design or make a digital marketing plan in the summer business slump

Have you hit the summer business slump? 

Many businesses inevitably find themselves slowing down during the summer months. This slow time is a great chance to knock out some of those tasks that just never seem to make it to the top of your list during the busy season of your company.

Whether your operations or marketing need a little TLC, now is a great time to knock out some of those goals that have been neglected for months.

3 Things to Do During the Summer Business Slump

Looking for ways to maximize and take advantage of this slower time in your business? Here are 3 things you can do to make the most of your summer slump to get you geared up and ready to hit the next season of growth.

1. Update your Branding

Has it been a while since you have updated your company’s logo? Are the colors and features on your website slowly dating themselves?

Consider doing a few updates to your website that will give you a clean, fresh look. Or if it has been several years since you have had a full redesign, then now is a great time to consider contacting an expert for a professionally designed website to help your bring together your company’s branding.

Take a good look at your website to see if it needs more clarity in your messaging to better represent your brand. It may be time to simply update your logo which may give you just the boost you need for your online presence.

2. Analyze your Marketing

Want to improve your visibility online? Ready to start conquering social media? Or thinking about putting an email marketing campaign together?

Take advantage of the slower time to put a plan together for your digital marketing. If your website is up to date and functioning well, then it is time to consider improving your SEO and search results so more potential clients can find you.

Or maybe it is time to think about developing a content marketing strategy that will organically increase your reach while improving your website’s SEO. Once you have a solid plan in place, you can reuse your content in various avenues and platforms – from social media, to email marketing and so much more.

3. Improve your Operations

Are your internal business processes and systems working well? Can you walk away for a week of vacation and know that your team can handle it while you’re gone?

Use this slower time to evaluate your processes to see if they need to be updated. Divy up the processes and enlist the help of other team members to evaluate what is working and what isn’t.

Take a look at the areas in your business that aren’t running efficiently and spend some time implementing and writing new processes and systems that the whole team will benefit from. Then you will be able to take some time off and rest assured that your company will thrive will you are out taking a much needed break.

Use Your Summer Slump to Take Your Business to the Next Level!

The slower season is a great time to get your ducks in a row before your next busy season hits. From branding and websites to digital marketing services and so much more, we would love to help you take your business to the next level.

Need some help mapping out your marketing plan? Contact us today for a free 15 minute consult.

Are you ready to spruce up your website?

Download our FREE WORKBOOK to help you pinpoint the areas of your website that need some attention. It is filled with practical, actionable steps you can apply today!

Related Articles

Leave a Comment

10 Ways to Make Your Website Stand Out

By opensky | October 31, 2023

The internet is vast, with millions of websites vying for attention. Every brand, blogger and artist wants your attention, recognition and traffic. But how do you cut through the digital noise to establish your unique online presence? Here are 10 ways to make sure your website is not just seen, but remembered. 1. Understand Your …

proper image optimization is important in website design and digital marketing

Your Guide to Image Optimization

By opensky | September 7, 2023

In today’s digital era, a website serves as the online face of a brand. Creating a visually appealing, highly functional website is crucial for any business, and this invariably involves the use of high-quality images. However, while images add visual appeal to a website, they can also slow down your site if not optimized correctly. …

website backups are essential for website design and digital marketing

The Essential Guide to Website Backups

By opensky | July 18, 2023

You’ve poured your heart and soul into building your website, nurtured its growth and watched it thrive. But imagine waking up one day and finding all that hard work wiped out due to a security breach, server failure, or even a simple error. That’s where the importance of website backups comes into play. A backup …

strong passwords are important in website security, website design and digital marketing

How to Create Strong Passwords, and How to Keep Them Safe

By opensky | June 28, 2023

In a world where virtually everything is available online, internet security is more important than ever. From bank accounts and medical records to social media and entertainment, our personal information is accessible to anyone curious enough to look for it. Keeping your online data secure should be a top priority. While it’s tempting to use …