In the online business world, a website isn’t enough. You need frequent updates and relevant content to not only get your audience’s attention, but keep them coming back. But finding time to write content is a challenge for busy business owners.
What’s the solution? You need a ghostwriter.
Hiring a ghostwriter can take a task off your lengthy to-do list and remove the stress that often comes with content creation.
What is a ghostwriter?
While you might think of a ghostwriter as someone who helps celebrities and politicians write autobiographies, ghostwriters are found in almost every industry and every area of business.
Ghostwriters are hired to write any type of text, journalistic material, and yes, books where the author credit, or byline, is given to someone else.
Ghostwriters can produce any type of business or branding content. Here are some examples:
- Third party guest contributions
- On-site content
- Social media posts
- Educational articles
- Newsletters
- Video scripts
- Product descriptions
- Press releases
- Ebooks
Do you need a copywriter?
Unless you have natural talent or a degree in writing with time to spare, the answer is yes, you probably need a ghostwriter.
Here are a few ways that ghostwriters can benefit your business and increase your visibility online.
Faster content creation.
As a business owner, resource management can be the difference between thriving and failing, with time being a precious and limited resource. Finding time to create content can feel like a burden. Even if you schedule time in your day to write content for your website, the task can easily get pushed aside for a more pressing issue.
While your job requires you to juggle multiple tasks at once, a ghostwriter’s only job is to write. They make a living off their ability to create high-quality, targeted content quickly. In the time it would take you to write a blog for your website, a ghostwriter could have written three.
Moreover, the two hours that you spent trying to think of a catchy title could have been spent balancing the books or managing personnel. Your time should be spent running your business, not struggling to write content.
Professionally crafted content.
If you are a professional woodworker, clients hire you to build beautiful cabinets and farmhouse tables because that is what you are good at. By that same logic, you should hire ghostwriters to pen your online content, because that is what they are good at.
Writing is a profession, just like woodworking. Ghostwriters are experienced writers who are trained to help you clearly and effectively communicate your message, removing any pressure you feel to work outside of your wheelhouse.
Keeps you on brand.
An experienced ghostwriter understands the importance and value in brand consistency. He or she will ask questions about your business and brand strategy, and make sure to incorporate your approach into all content. A ghostwriter will also try to get to know you, the business owner, to better write in your voice and enhance your message.
Saves you money.
Yes, you have to pay ghostwriters for their work, typically by the word, hour, or project. But paying a ghostwriter for occasional projects or campaigns is less expensive in the long run than hiring a full-time staff writer, who would stay on your payroll even if there are no active assignments. This is especially important for companies whose content needs change based on seasonal fluctuations.
When the content suffers, so does the messaging.
Don’t risk compromising your message with low-quality content that was written in a hurry. Advance your company’s brand and online presence with professionally written content, all while saving your business time and money.
Need help hiring a ghostwriter?
At Open Sky, we love helping businesses increase their visibility online all while saving them time and money in the long run.
Are you interested in hiring a ghostwriter to help with your content creation? Contact us to learn more about our content support plans and how a ghostwriter can benefit your business!
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