How to Optimize Your Google Business Listing

Optimize Your Google My Business to increase your visibility for website design & digital marketing Jacksonville, FL

When searching for a business online, what is one of the first things you do?

You Google it!

Chances are you will come across a company’s website or their Google Business profile right away.

Having a professionally designed website will always be a high priority since it is often the first impression a potential customer may have of your business. But having an optimized Google Business profile is an easy-to-use asset that is often overlooked by many businesses.

If you haven’t taken the time to establish your Google Business account, now is a great time to do that. Google Business is an excellent tool to use to market your business to potential clients and best of all, it’s FREE! 

5 Ways to Optimize Your Google Business Listing

Here are some tips for optimizing your Google Business listing so you can have more credibility, rank higher in search results, and present yourself as a professional in your industry. 

1. Claim and Verify Your Google Business Listing

To claim your Google Business listing, you will start by going to the Google Business page and begin the setup process. It will walk you through a series of steps to claim and verify your business and then you will be ready to start adding in your details.

2. Complete Your Profile

After verifying, Google Business will walk you through setting up your business profile. You will want to create a profile with the most accurate and updated information in order to optimize your GMB listing. Be sure to fill in all sections of your listing as accurately as possible.

3. Add Categories

The category selection is crucial as this tells Google what searches to pull your business up with. GMB has a list of categories to choose from so select the categories that best match your industry. 

4. Upload High-Quality Photos

According to Google, businesses with images have more clicks than businesses without images. Be sure to upload high-quality images that will represent your business well. Some ideas include pictures of your team, projects your company has worked on, or even just a high-quality image of your logo. 

5. Collect, Gather and Respond to Customer’s Google Reviews

Google reviews from current and previous customers are a powerful way to influence potential clients. These reviews provide evidence of your work and will help build your credibility and trust with future customers. 

Consider sending out a direct email to current customers asking them to fill out a Google review to help support your business. Once you start getting reviews, be sure to respond to each customer’s review. This shows that you are a responsive company that makes the customer a top priority.

Optimize Your Google Business Profile Today!

These are just a few ways to optimize your Google Business listing. If you apply these tips, you will be well on your way to presenting your business to future customers searching for your industry.

If you need additional assistance optimizing your GMB listing, we would love to help! Contact us today for a free 15 Minute consultation!

Looking for some ways to update your website? Get our downloadable PDF that is filled with practical, actionable steps you can apply today!

Download our FREE WORKBOOK to help you pinpoint the areas of your website that need some attention.

Related Articles

Leave a Comment

10 Ways to Make Your Website Stand Out

By opensky | October 31, 2023

The internet is vast, with millions of websites vying for attention. Every brand, blogger and artist wants your attention, recognition and traffic. But how do you cut through the digital noise to establish your unique online presence? Here are 10 ways to make sure your website is not just seen, but remembered. 1. Understand Your …

proper image optimization is important in website design and digital marketing

Your Guide to Image Optimization

By opensky | September 7, 2023

In today’s digital era, a website serves as the online face of a brand. Creating a visually appealing, highly functional website is crucial for any business, and this invariably involves the use of high-quality images. However, while images add visual appeal to a website, they can also slow down your site if not optimized correctly. …

website backups are essential for website design and digital marketing

The Essential Guide to Website Backups

By opensky | July 18, 2023

You’ve poured your heart and soul into building your website, nurtured its growth and watched it thrive. But imagine waking up one day and finding all that hard work wiped out due to a security breach, server failure, or even a simple error. That’s where the importance of website backups comes into play. A backup …

strong passwords are important in website security, website design and digital marketing

How to Create Strong Passwords, and How to Keep Them Safe

By opensky | June 28, 2023

In a world where virtually everything is available online, internet security is more important than ever. From bank accounts and medical records to social media and entertainment, our personal information is accessible to anyone curious enough to look for it. Keeping your online data secure should be a top priority. While it’s tempting to use …