How to Optimize Your Google Business Listing
When searching for a business online, what is one of the first things you do?
You Google it!
Chances are you will come across a company’s website or their Google Business profile right away.
Having a professionally designed website will always be a high priority since it is often the first impression a potential customer may have of your business. But having an optimized Google Business profile is an easy-to-use asset that is often overlooked by many businesses.
If you haven’t taken the time to establish your Google Business account, now is a great time to do that. Google Business is an excellent tool to use to market your business to potential clients and best of all, it’s FREE!
5 Ways to Optimize Your Google Business Listing
Here are some tips for optimizing your Google Business listing so you can have more credibility, rank higher in search results, and present yourself as a professional in your industry.
1. Claim and Verify Your Google Business Listing
To claim your Google Business listing, you will start by going to the Google Business page and begin the setup process. It will walk you through a series of steps to claim and verify your business and then you will be ready to start adding in your details.
2. Complete Your Profile
After verifying, Google Business will walk you through setting up your business profile. You will want to create a profile with the most accurate and updated information in order to optimize your GMB listing. Be sure to fill in all sections of your listing as accurately as possible.
3. Add Categories
The category selection is crucial as this tells Google what searches to pull your business up with. GMB has a list of categories to choose from so select the categories that best match your industry.
4. Upload High-Quality Photos
According to Google, businesses with images have more clicks than businesses without images. Be sure to upload high-quality images that will represent your business well. Some ideas include pictures of your team, projects your company has worked on, or even just a high-quality image of your logo.
5. Collect, Gather and Respond to Customer’s Google Reviews
Google reviews from current and previous customers are a powerful way to influence potential clients. These reviews provide evidence of your work and will help build your credibility and trust with future customers.
Consider sending out a direct email to current customers asking them to fill out a Google review to help support your business. Once you start getting reviews, be sure to respond to each customer’s review. This shows that you are a responsive company that makes the customer a top priority.
Optimize Your Google Business Profile Today!
These are just a few ways to optimize your Google Business listing. If you apply these tips, you will be well on your way to presenting your business to future customers searching for your industry.
