Ever wonder how we got to where we are today with digital marketing? Terms like SEO, E-commerce, PPC, and content marketing didn’t even exist years ago! But where did these marketing techniques come from? And how did we get to where we are today? Whether you are new to digital…

In this day and age, if you aren’t visibly promoting your business online, you are eventually going to fall behind.  While good ol’ word of mouth referrals from friends and family will always be one of the best forms of generating leads in business, the most effective way to market…

You’ve built a great website for your business. Now what?  Updating your site frequently with unique, relevant content is crucial to keeping your audience engaged. However, running a successful business doesn’t leave much time for content creation, so it’s important to be strategic about creating and sharing your material.  To…

In the online business world, a website isn’t enough. You need frequent updates and relevant content to not only get your audience’s attention, but keep them coming back. But finding time to write content is a challenge for busy business owners. What’s the solution? You need a ghostwriter. Hiring a…

Ah yes, the ongoing debate of website vs. social media for building your online presence. Nearly everyone uses social media these days – athletes, celebrity chefs, the queen of England, even your great aunt Helen. Many business owners jump on a social media platform because that’s where all the people…